PINEWOOD SURF CLUB

Pinewood Surf Club was a first-of-its-kind luxury lifestyle destination — 800 acres spanning surf, golf, equestrian, and residential components built around a singular community vision.

Collab spent nearly four years embedded in the full pre-development process. The work touched every layer of what it takes to take a project of this scale from concept to reality — community visioning and stakeholder engagement, civil engineering coordination, master planning, zoning and entitlement, and the ongoing experiential and identity work that gave the project its character and direction.

On the experience side, Collab shaped the project's narrative, brand identity, member archetype, programming strategy, and spatial philosophy — the thinking that defined not just what Pinewood would look like, but what it would feel like to belong to it.

Pinewood is among the most formative engagements in the agency's history. It is the foundation of Collab's pre-development consulting practice and proof that experiential thinking belongs at the table long before a shovel hits the ground.