2XU Long Beach Marathon — October 2025 2XU

We designed and built 2XU's title sponsor activation at the Expo on Marina Green — the centerpiece of a race weekend that drew more than 25,000 runners to the Southern California coast. The footprint brought the brand to life from every angle: a coffee bar to fuel pre-race energy, a retail zone stocked with 2XU's latest compression gear, a full rest and recovery area with Theraguns and bean bags, and giveaways throughout. For a brand whose entire identity is built around performance and recovery, the space didn't just look the part, it felt like it. Over 25,000 runners walked through that weekend and got to experience the 2Xu brand first hand.