The Community Audit.

A four-to-six-week strategic diagnostic for brands ready to stop rebuilding attention they've already earned.

We listen first.

Most diagnostics arrive with the answer already written. Ours doesn't.

We spend the first week inside your brand — talking to your team, studying your customers, mapping where attention is flowing and where it's leaking. The strategy comes from that. Not before it.

What follows is a written diagnostic of your brand's existing community infrastructure, pressure-tested against your actual customer behavior, and closed with one pilot program fully designed, scoped, and ready to execute.

Delivered as a bound editorial document. Not a deck. A publication your team will actually read and your CEO will understand.

Who It's For.

Your customers already care. They're just not organized yet.

The Audit is built for outdoor, lifestyle, heritage, and challenger brands with real fans and latent community that nobody has figured out how to activate yet. Brands where the CMO already knows something is being left on the table — they just haven't had a clear way to see it.

If the goal is short-term lift, a campaign spike, or a better Q3, we're not the right shop. If the goal is building something that compounds — that gets stronger the longer it runs — that's the conversation we're built for.

What we need to know before we start.

Three questions. Answered honestly.

What's already working — and why it's working.

Where attention is leaking — and what's causing it.

Where the durable infrastructure should live — so your other channels have something to feed from instead of rebuilding from zero every quarter.

The Audit answers those three questions. Then it hands you a pilot program ready to run.

What's In It.

Part 1 — The Current State. A written analysis of your brand's existing community infrastructure mapped across four pillars: Easy Collision, Open Loop, Steady Rhythm, and Built Equity. Where you're strong. Where you're invisible. Where you're leaking attention you already earned.

Part 2 — The Gaps. The specific places your marketing is paying to rebuild attention it could be compounding. Named clearly, with evidence. This is the section that tends to land hardest — most brands have never seen their infrastructure mapped this way.

Part 3 — The Pilot. One fully designed program scoped for your next fiscal year. Concept, cadence, venue requirements, production scope, team structure, budget range, and a measurement framework built around the metrics your CFO will recognize as real — not vanity numbers, but leading indicators of compounding community momentum.

Part 4 — The Path. What year two looks like if year one works. What you'd stop doing to make room for what actually compounds. A two-year framework your team can hold without us in the room.

How It Works.

Week 1 — Immersion. We come to you. Interviews with your team. Review of your existing marketing and community infrastructure. Analysis of your customer data and social footprint. Time with your most engaged customers where possible. We don't start writing until we understand what's actually happening.

Weeks 2–3 — Analysis. We map what we've learned against the four pillars. We identify the structural gaps, the compounding opportunities, and the cultural moments your brand should own. Every finding is pressure-tested against your commercial reality — not our framework.

Weeks 3–4 — Pilot Design. We design the specific program. Concept, cadence, experience architecture, production scope, measurement framework. Gabriel Albin leads creative direction. Matt Ford leads strategy and program design.

Weeks 5–6 — Delivery. We deliver the Audit as a bound document and present it in person to your executive team — in the room where the decisions get made. One round of refinement is included. You leave with a pilot program ready to execute and a clear framework for what comes next.

Who Delivers It.

Matt Ford leads strategy and program design. Seventeen years building brand programs for Red Bull, Adidas, NBC, Universal, HGTV, Harley-Davidson, Cartoon Network, and Fox. Executive producer on the HGTV Lodge at CMA Fest, Santa HQ across fifteen cities, Cartoon Network at Atlantis across five consecutive summers, and NBC at San Diego Comic-Con. Those programs didn't run for years because the activations were impressive. They ran because they kept delivering.

Gabriel Albin leads creative direction. Founder of RÊV Immersive. Creative director on the HGTV Lodge, Cartoon Network at Atlantis, Santa HQ, and NBC at SDCC during the original programs.

The Deliverable.

A bound editorial document — typographically designed, visually considered, built to be read and forwarded. Not a PDF of screenshots. Not a deck of bullet points. A publication your team will actually sit with.

A digital version is included for internal distribution. A live presentation to your executive team is included, typically in person. We prefer to present in the room where the decisions will be made.

How To Start.

Request a sample chapter. A short excerpt from a completed Audit using a composite brand. Sent as a PDF when you share your email and the brand you're asking about. Most CMOs find it useful to see the work before scheduling a call.

Book an introductory call. Thirty minutes with Matt to discuss whether the Audit is the right next step.