ESPN "Big Congrats" Giant Postcard — College Football Playoff First Round, December 2025 ESPN

In partnership with, THE MRKT, we placed giant congratulatory postcards on both campuses to mark Oklahoma's and Texas A&M's entries into the College Football Playoff — landing at the South Oval near Dale Hall at OU and outside East Entry 8 of Kyle Field across from Aggie Park at A&M. Simple premise, big impact. For two fan bases experiencing the moment for the first time in A&M's case, and in a big way for Oklahoma, a physical, oversized "congrats" planted right on campus said everything the moment called for — and gave fans something to find, photograph, and share before the first whistle blew.