Pluto TV Summer of Cinema — 2024 Pluto TV / Paramount Streaming, in partnership with THE MRKT

In partnership with THE MRKT, we brought Pluto TV's Summer of Cinema off the screen and into the real world. The centerpiece was the Pluto TV Popcorn Challenge at Westfield Century City in Los Angeles — a giant popcorn box where guests had 20 seconds to catch as much flying popcorn as possible, competing for prizes ranging from beach kits to bluetooth speakers. The stunt was the kind of thing people couldn't walk past without stopping, which was exactly the point. It anchored a broader summer campaign that paired Pluto TV's blockbuster streaming lineup with free movie weekends at 14 independent theaters across the country, championing the movie-going experience while putting the brand squarely in the middle of it.